This article is updated regularly with the latest features and changes to the platform. Efix information is listed separately in this article. Note that updates are normally rolled out within 48 hours of the notification date listed.
Latest Features and Updates
Enhanced Experiences List (12th November 2019)
Based on customer feedback, we've reworked the Experiences List screen allowing you to search on more attributes and to filter the results so you can look for expired experiences created by a particular user, for example. The results are now sortable and, for those of you who love naming standards, there's even more space reserved for your experiences' names.
Perhaps best of all, the list is now significantly faster than before.
Enhanced Data Retention (4th November 2019)Automatic data retention for 3, 6 or 12 months... for scheduled and evergreen experiences.
One important principle of Data Protection is ensuring personal data is only held for as long is as necessary. This reduces the volume of personal data under management, removes out-of-date and stale data and, in the event of a data breach, reduces the scale and impact on our customers and the data subjects / consumers themselves.
With this release, we are enhancing our automated data retention capabilities by supporting customizable retention periods and giving you greater insight into how long data is retained per experience. You can read more about this important release in Introducing Enhanced Data Retention.
Cheetah Login & App Switching (30th October 2019)Login once and access all that Cheetah Digital has to offer.
Cheetah Digital provides marketers with a comprehensive customer engagement solution to acquire zero- and first-party data, unify it in a single customer view, and put it to work in real-time. Now, you can use a single username and password to login to Cheetah Digital and then easily switch between the various components of the solution using our new App Switcher!
Score and Win! (24th October 2019)
You can now use a quiz form with Instant Win experiences and reward users with different prizes based on their score! This helps drive participation and encourages users to pay particular attention to any marketing messaging and content related to the promotion in an attempt to improve their score.
One of our early adopter customers even used the quiz to ask a series of questions and then segment users into groups based on score... offering tailored prizes to each segment. Staying in tonight? Offer a movie rental or a coupon for chips and dips. Hitting the town? Offer a chance to win free movie theatre tickets or a restaurant coupon!
To use this feature, simply add a quiz form to your instant win experience and then configure a score range for one or more reward. If you need any assistance, please reach out to your Customer Success Manager!
Customer Feedback: Goodies (16th October 2019)
The CSM grapevine, the bar at Signals, those "one more thing..." moments at the end of customer calls... we receive a steady stream of feedback from customers about the big things they love and the little things they don't. In this release, we tackle a few of the most commonly raised items. Stay tuned... there's more to come!
- We've improved the syntax highlighting and contrast of our CSS and JS editors
- You can now download original videos when you run a Video Upload contest
- We've improved how slide navigation works on smaller screens / in smaller places
- We've made the slide progress bar more prominent and improved its animation
- We've added quiz result tokens to our email notifications so you can include them in emails
- We've also added uid, referrer and challenge question tokens to email notifications; and...
- WE'VE MADE SPECIFYING DIMENSIONS FOR RESPONSIVE EMBEDS OPTIONAL!!!
Delve Deep into Experience Analytics (9th October 2019)
You can now take advantage of enhanced analytics using your preferred analytics platform such as Google Analytics or Adobe Analytics. You'll find a range of new events available to help you understand the effectiveness of your experience and every element within it... whether that is to understand drop-off rates as users interact with form fields or to closely monitor the effectiveness of each of your call-to-actions.
If you'd like to learn more about Enhanced Analytics, please check out the Introducing Enhanced Analytics article.
Actionable Data: Right Time, Right Place (1st October 2019)
Sameer Kazi, CEO of Cheetah Digital announced at Signals: "Cheetah Experiences is the world leader in helping marketers acquire opted-in data at scale, and now combined with our enterprise cross-channel marketing platform, marketers are able to put that data to work in real-time with hyper-personalized experiences across all channels."
To achieve this, we've been hard at work ensuring that data collected via Cheetah Experiences is available, in real-time, within the other components of the Cheetah Digital solution so that you're ready to take the next step in building relationships with individual customers without delay. Across all of the Cheetah Digital products, you can now access contact information, preferences and traits consumers share with you via Cheetah Experiences including any marketing and compliance preferences they provide so that you can act upon the data immediately whilst respecting the wishes of each and every customer.
If you'd like to get this up and running in your accounts, please reach out to your Customer Success Manager.
Say hello to Cheetah Experiences! (24th September 2019)
We've integrated the Wayin platform into the family of products at Cheetah Digital!
The first thing you'll notice is a new name and a fresh look-and-feel but there's more to Cheetah Experiences than meets the eye. With Cheetah Digital, marketers now have a comprehensive, end-to-end customer engagement solution to acquire zero- and first-party data, unify it in a single customer view, and put it to work in real-time.
Animated first slide navigation in Micro Experiences (21st August 2019)
We have introduced an enhancement to Micro Experiences in slide mode. As you can see in the example below, the navigation chevron is now animated, drawing more attention to the next slide for even higher conversation rate of experiences embedded in a page, article or in an ad unit.
Progressive data capture (1st August 2019)
With progressive data capture, you can gradually build out richer profiles as users return to your experiences. Hide questions that have already been answered by a user to reduce fatigue and encourage completion of all profiling fields. This allows marketers to build richer profiles over time. See the Introducing Progressive Data Capture article to learn more about this strategic feature.
Discontinuing support for social plugin module (26th July 2019)
Due to the low usage of the social plugin module, we will soon be discontinuing its support. The same functionality can be achieved by adding Facebook social plugin HTML to the HTML module. Exact steps can be found in this article. The same can be easily achieved for comments.
Inter-account cloning (23rd July 2019)
Experience cloning has been a popular feature of the Cheetah Experiences platform for many years, allowing marketers to create an experience once and then clone, customize, localize and reuse it, saving time and resources. Now, customers who have access to more than one account will be able to clone experiences from one account to another, making it even easier to roll out campaigns across markets and brands. You can read more about cloning here.
App Store is now Experience Library (20th May 2019)
We gathered feedback on the Cheetah Experiences App Store and have decided to make a number of improvements to it. Above all, we felt we needed a new name that better reflects what the Cheetah Experiences App Store really is and decided to rename it the Experience Library. You can still find it in the top navigation menu and explore the wide range of experiences that live there.
Don't forget to check out the Custom tab for ideas that our Studio Team can help you deliver!
Accessibility (March & April 2019)
As part of our ongoing effort to make our experiences easily accessible to visually impaired individuals, we have recently released the following enhancements:
- Improved sharing icons so they clearly state to users using screen reader what the icon means (i.e. Twitter icon = Share to Twitter)
- Alternative text for Header
- Alternative text for Callout module
- Alternative text for Image module
- Alternative text for Video module
- Form field's input is programmatically set and allows for auto complete
Improvements to date setting UI for Contests (11th April 2019)
Contests are a very popular experience type that can ask your fans to enter and vote on great UGC, uploaded via a form.Photos uploaded to the contest can then either be judged by a jury, voted on by the public, or both. You can also introduce different phases to the campaign: entry phase, judging, voting and winner announcement, lengthening the lifespan of this highly engaging experience.
To simplify a process of setting up Content Phases, we have removed the need to specify an end date for each phase so that each phase ends automatically when new phase starts. To learn more about contests and phases, please read this article.
Changes to supported file upload types (11th March 2019)