Improvements to date setting UI for Contests (11th April 2019)
Contests are a very popular experience type that can ask your fans to enter and vote on great UGC, uploaded via a form.Photos uploaded to the contest can then either be judged by a jury, voted on by the public, or both. You can also introduce different phases to the campaign: entry phase, judging, voting and winner announcement, lengthening the lifespan of this highly engaging experience.
To simplify a process of setting up Content Phases, we have removed the need to specify an end date for each phase so that each phase ends automatically when new phase starts. To learn more about contests and its phases, please read this article
Changes to supported file upload types (11th March 2019)
Introducing Icon image for Micro Experiences (31st January 2019)
Icon image is a new image type suited to display icons and smaller brand logos (i.e. 100 x 100 px) and that look great when used in an ad unit. Icon image is a type of image that doesn't go full bleed but stays contained and close to your impactful headline. Headline module now only allows for Icon Image. Icon Image has also been added to the Callout where it can be used together with feature image.
Image size controls for feature images in Micro Experiences (31st January 2019)
We have introduced the same image settings that were up until now only available for Background images. You can now define the following settings for any feature image:
Enhanced Insights for Micro Experiences (18th January 2019)
With introduction of native publishing of experiences into ad units
, we decided to improve and enhance Wayin's existing reporting capabilities and insights. When you visit Insights
in any of your Micro Experiences, you will be able to review the following:
- Views = Total number of views for the selected time period.
- Interactions = Total number of interactions with the experience for the selected time period. Only the first interaction is measured and example of an interaction is when user clicks on a "next" slide navigation in your experience.
- Entries = Total number of successful entries.
- Click-throughs = Total number of click-throughs to an external URL.
- Interaction rate = Total number if views that resulted in an interaction.
- Click-through rate = Total number of interactions that resulted in a click-though.
- Entry rate = Total number of interactions that resulted in an entry.
Changes to Instagram Feeds and in-network experiences (10th December 2018)
As previously announced in this article,
earlier this year, Instagram introduced a new Instagram Graph API, along with plans to retire their existing Instagram API. As a result, we have made number of changes that may impact how you use Wayin to manage Instagram feeds or channels, or you use hashtag competitions.
We have introduced new Instagram Hashtag Feed, Instagram Hashtag Metric Feed and Instagram Business Account Feed with a new authentication flow. Instagram only allows users to authenticate feeds under the following conditions:
- You need to sign-in using a Facebook account
- The Facebook account must have a role on a Facebook page
- The Facebook page must be associated with an Instagram Business Account
We have removed the ability to create a legacy Instagram Feed and feeds that are already set up can be viewed and deleted, but can no longer be re-authenticated.
Advanced Hashtag Giveaway, Hashtag Giveaway, Instagram Giveaway and Claim My Content experiences where users can enter via Instagram now require user to enter using hashtag and mention your Instagram Business Account. This will bring the Instagram entry process inline with the Twitter one where we already require users to include both items (hashtag and mention).
For more detailed information about the changes, please red this article.
Download images and gifs from the content moderation (10th December 2018)
Often times marketing teams will run photo contests or hashtag contests so that they can take the best image asset and re-purpose them in their other marketing initiatives (e.g. post on landing pages, re-post on their social accounts, etc.). We have added the ability to download UGC (image or gif) directly from the moderation workspace.
Launch timing screen removed from experience creation wizard (10th December 2018)
We have simplified the experience creation flow and removed launch timing step where you would typically decide whether you want to schedule the experience to go live or decide about it later. You can approve, publish, schedule or expire experience in Publishing.
Simplified Entries Grid and Enhanced Content Moderation (29th November 2018)
Following a roll out of new roles & permissions in the Wayin platform, we are introducing a simplified entries grid for PII Date Viewers who can now simply view and invalidate entries.
If experience has user-generated content (i.e. Photo Giveaway, Caption Contest, Hashtag Giveaways...) as part of an entry, UGC Moderators will be able to view and moderate the content in Curate & Review section. For this purpose, we have enhanced existing Content Moderation area with the following:
- New Advanced filters
- Filter by winner status
- Filter by number of votes
- Filter by rating
- New actions in Content Moderation for UGC content
- Assign Winner Category
- Add rating
- Edit headline, caption, thumbnail and main asset
To approve (publish) a piece of UGC received an entry, visit the Curate & Review
section in your experience and click on Approve
. Visit this article
to learn more about Content Moderation in general or this article
in relation to the new changes.
If an experience does not have entries with UGC (i.e. Quiz, Poll, Instant Win...), Curate & Review section will not be included.
When a social feed has been disabled due to errors (i.e. authentication of feed is needed, feed has been inactive for a long period of time and been disabled...), the account contacts will receive an email notification with necessary details.