This article is updated regularly with the latest features and changes to the platform. Efix information is listed separately in this article. Note that updates are normally rolled out within a few days of the notification date listed.
Latest Features and Updates
Next Best Experience (October 2021)
Introducing jointly with Cheetah Personalization
Next Best Experience solution allows you to take advantage of unique capabilities across Cheetah Real-Time Personalization and Cheetah Experiences solutions and provide them with new opportunities for real-time onsite acquisition, enrichment, and engagement.
Our Real-Time Personalization engine dynamically selects the Next Best Experience and displays it to the user at the right moment to help achieve the best possible conversion rate. The experience is selected based on a number of important criteria. Is the user known? Is it an unknown visitor or is it a known visitor that just hasn’t been identified at that time? User identity is tracked seamlessly from unknown to known, between all solutions in the Customer Engagement Suite.
Your acquisition or profiling experience can then be shown as a pop up experience anywhere on the site based on the criteria you define.
If this sounds like something you'd be interested in, please read more about it in this article and speak to your Customer Success Manager.
Rich text editing for answer options (October 28, 2021)
Some time back, we have introduced an inline text editing tool allowing you to style text easily with B, I, U, <hyperlink> and carriage returns without any need to define it through HTML. We have now extended this setting to all text fields and answer options. Simply click or highlight the text you want to edit and the toolbar will appear.
Rows with multi-column structure in MX (October 28, 2021)
The Micro Experience workspace was initially designed to support very light-weight experiences with simple structure. With our ongoing investment to introduce the next generation of Cheetah Experiences, we will now support multi-column layouts and allow for multiple modules to be placed in one row/column. This means, that even in a Slide mode, you will be able to build a content rich experience with interesting layouts and design. We have introduced the following key changes:
- Support for multi-column layouts in content AND form section
- Ability to place multiple modules in one row
- Slides can now grow in height and have multiple modules and columns as well
- Ability to clone rows with modules in it
- Ability to define custom class name for each row
If you would like to learn a bit more about how to create a Micro Experience, please visit this article.
Easy way to report on number of remaining prizes (5 October 2021)
We've made it easier for you to understand how many prizes are remaining to give away in a quick glance. When you navigate to the Rewards section of your experience, you can see a list view of all available and active prizes and with this small but mighty enhancement, you can immediately understand how many prizes are remaining from the total number of prizes or if a new file containing more coupon codes should be uploaded.
To learn more about Instant Win Rewards, please see this article.
Countdown Module (13 September 2021)
Countdown module is an interactive element that can be added to any page to help entrants understand how much time is remaining until a special event, start or end of a giveaway or any other point in time. Just place the module on any page in your Micro Experience, define the time you want it to count down to and create some anticipation for your users.
Additional capabilities for Integration Designer (August & September 2021)
The power of Experiences platform lies in the ability to collect first- and zero-party data and insights into consumer behaviour and then to make this data available and actionable through real-time integrations to platforms like our very own Cheetah EDP or Cheetah Messaging or many other platforms.
In July, we have introduced an integration designer (read more about it in this article) and we continue to improve the area. All users can now see all active HTTP, EDP and Messaging integrations in their account. You can also now request to have more than one HTTP integration added to an account. Very soon, you'll be able to also manage integrations on per campaign basis.
Introducing Always Win (30 July 2021)
We are constantly evolving and improving our Instant Win capabilities to give you the right set of tools to reward engagement. With this release, we are introducing a new prize distribution strategy called Always Win. Always Win is a unique type of reward that will be always given to users in addition to another odds-based or time-based reward. Imagine you are giving away $5 off as an Always Win prize and then you are also giving 1 in 5 lucky winners a chance to win a grand prize of a free flight. Most entrants will get the Always win reward but some (based on the odds in this example) will be given the grand prize in addition to that. Always Win prizes cannot be combined with Consolation Rewards (it used to be called Everyone Wins).
Read all about Instant Win in this article.
Integration Designer (7 July 2021)
The power of Experiences platform lies in the ability to collect first- and zero-party data and insights into consumer behaviour and then to make this data available and actionable through real-time integrations to platforms like our very own Cheetah EDP.
You can now conveniently manage integrations using the Integrations screen in account settings. Read more about the Integration Designer in this article.
Branching Logic now available for all form fields (9 June 2021)
Last month, we have introduced Branching Logic in Micro Experiences. Branching logic is used to show or hide follow up questions based on the user's response to the current question. You can use this feature to control the flow of questions in your Experience and make the overall data capture feel like a conversation. You can now show/hide any form field based on a logic driven by responses in radio choice or dropdown. Read all about it here.
Updated granted rewards export and Export API (24 May 2021)
If you are using Rewards capabilities to grant rewards to users, you may know that you can export details of users who have won from the Export area of your Experience. In the past, the export for granted rewards didn't include all the details collected via the form, it was a simplified version of the entry export. With this enhancement, you can now get all available information about the entrant who won a reward from one export and we have also added the possibility to retrieve redemptions data via the Export API.
To learn more about our rewards capabilities, please visit this article.
Usability enhancements of Micro Experiences (24 May 2021)
We are continuously working on improving and updating the Micro Experiences workspace, laying the foundation for the next generation of Cheetah Experiences. The goal is to convert Micro Experiences into modern, beautiful experiences with improved UI, better design capabilities and lay a solid foundation for experiences that can dynamically react to the user's context. In this phase of the project we have introduced:
- New navigation structure
- Improved usability of the main workspace
- Simplifying schematic preview and improving usability of screen designer
Additional Capabilities for Custom Domains (24 May 2021)
Earlier in the year, we have introduced the possibility to publish experiences to Custom Domains. We are continuously improving this feature and recently, we have added:
- Possibility to define favicon for you custom domain (please supply an asset 16x16px in png or jpeg format when requesting a custom domain)
- You can now add attribution tracking to your experience published to Custom Domains to track source, medium and channel. Read more about it on the bottom of this article.
Branching Logic (10 May 2021)
With this exciting release, we are introducing a branching logic allowing the users to branch out to a certain flow based on their answers. This powerful addition to our data collection capabilities in Micro Experiences will allow you to decide which fields will be shown or hidden to the users based on their responses, creating a truly customized and personalized experience for the end user, helping our customers to collect only relevant and very granular data that can be then used for further personalization efforts and value exchange.
Read all about it in this Introducing Article.
Rewards in Reveal Experiences (22 April 2021)
Rewards-based experiences are growing in popularity between our customers and their customers alike. The opportunity to reward participation in real-time is appealing and allows you to offer an immediate incentive as a value exchange. Research proves that offering a value exchange in a form of an incentive such as a prize, discount coupon or voucher, increases the overall engagement rate. Therefore we have rolled out Instant Win reward capabilities to almost all Experiences recently and with this release, we are also adding them to Reveal Experiences such as Countdown Reveal, Scavenger Hunt or Advent Calendar.
Update to MX (22 April 2021)
We are working on simplifying settings in Micro Experiences to lay a good foundation for Next Generation of Experiences. After carefully evaluating usage, we have decided to remove the support for publishing Micro Experiences to ad units. You can still publish them as social stories, microsites or generate an embed code.
Introducing Data Protection Center (14th January 2021)
Among others, data regulations cover a right to be forgotten (right for erasure/deletion of records) and a right to access data (information about if and what kind of data an organization holds on the individual). Organizations are required to respond to these requests within the legally required 30-day window.
To allow our customers to respond to above mentioned individual rights in a timely manner, we are introducing a Data Protection Center accessible to Admin users from the Account Settings area. You will be able to view Account Retention, change the number of days user's passwords will be valid for, define universal password for data exports, but most importantly, manage the organizations' data requests by searching for an individual who made the request using their email address and if any record is found, deleting the record.
To learn more about how you can now manage requests around a right to access data and to be forgotten, please visit this article.
Accessibility (November 2020)
As part of our ongoing effort to make our experiences easily accessible to visually impaired individuals, we have recently released the following enhancements:
- ARIA Landmarks for easier navigation through an experience
- Alternative text support for poll form field
- Alternative text support for poll results module
Deprecation notice (29th October 2020)
We are constantly evaluating the popularity of Experience Library apps and the usage of different platform capabilities to ensure that we are focusing our efforts where it does make a difference to you, our customers. We have recently gone through an evaluation exercise and decided to discontinue support for the following functionality as of November 30th, 2020:
- Social Sign-in
- Claim My Content App
- Milestone Goal App
- Tilt App
- Moments App
- And the following content and data feeds:
- Facebook Album Pictures
- Instagram Mentions
- Instagram Account Photo Tag
- RSS Feed
- Twitter Geo Search
- Youtube Account
- Youtube Category Search
- Instagram Metrics/Data Feed
- Twitter Metrics/Data Feed
- Flicker Account
- VK Page Posts
- VK Album Images
- NewsCred Feed
- Bazaarvoice Feed
- Lithium Messages
- Twitter Premium
- Twitter Favourites
If you've been planning to use any of the above in the near future, please reach out to the Support Team.
Vertical Slide Navigation (14th October 2020)
We know that view to entry conversion is an important metric for all marketers. Therefore our goal is to reduce the number of clicks and steps users have to take to submit an entry and ensuring that they are loving the experience along the way.
We have now released a vertical navigation for slide-based Micro Experiences with new animated transitions, allowing users to seamlessly progress through an experience by scrolling up or down or using an arrow key, without feeling like they even are filling out a traditional form.
Custom Time Window for Instant Win Rewards (15th October 2020)
In addition to everyone wins, random, odds-based, daily, and hourly prize allocation options, we have now introduced also the possibility to give away a certain number of rewards during your chosen time window. Prizes will then be distributed using randomly-chosen winning moments within the custom timeframe.
If you'd like to learn more about Instant Win Rewards, visit How to set up an Instant Win Experience.
Save as Template, build your own library (6th October 2020)
Experience Library has been designed to speed up the ideation and experience-creation process, allowing your teams to focus their efforts on the overall marketing strategy and creative campaign execution instead.
With this release, we are making this process even more tailored to your individual needs, now enabling you to save your selected experience as a template for future use. By saving an experience as a template, you will begin to build your own library of reusable experiences that can be easily found in the Experience Library under "Account Templates" and reused for cyclical marketing events, across brands, by other team members, and more.
Read all about it in the Introducing Article.
Ability to restrict users from editing a form (6th October 2020)
We understand that to minimize the risk that is attached to data collection, some customers may want to restrict the ability to edit forms within an experience, while still allowing their team members to create, edit and publish beautiful experiences. For that reason, we have introduced a new capability called the "Form Editor". Admin users can remove this capability for specific users, to restrict them from being able to select a new form or edit an existing one.
Those users who will have the "Form Editor" capability removed will then be able to:
- Either create an Experience from the Experience Library and use a default form,
- Or create an Experience from the Experience Library and request changes to the form from an account Admin,
- Or they can create an Experience from a Template with the customized form already in place.
To learn a bit more about Roles & Capabilities, please visit this article.
Introducing Experience Scope in the user settings (6th October 2020)
With the release of "Save as Template" functionality, we are also introducing the ability to restrict access of certain users to the Experience Library. If you want to streamline the experience creation process for a small group of users that should only create experiences from a template, Admins can do so by selecting the "Templates Only" scope in the user role settings.
- Allow users to only create experiences from templates,
- Remove the option to see Experience Library,
- Remove the system app selection option in the Create new Experience Screen.
To learn a bit more about Roles & Capabilities, please visit this article.
Facebook Publishing Changes (21st September 2020)
Given changes in Facebook's platform, we're simplifying the options for publishing an experience to Facebook. You can continue to publish experiences as Facebook Page Tabs but will no longer be able to publish them as pure Facebook Apps. With this release, the publishing wizard has been simplified to reflect this change. If you have any questions about this, please reach out to your Customer Success Manager or our Support Team who will be happy to help.
Additional fraud prevention capabilities for contests (14th September 2020)
To prevent users from circumventing voting policies in contests, fraud prevention settings can be enabled. With this release, we are changing the default setting in contests to use Smart CAPTCHA. It dynamically presents the CAPTCHA challenge when entry rate limits are exceeded. Most users won't see the CAPTCHA. We have also enhanced the voting limits per IP address. If you need more information about the limits, please contact your CSM or Support.
Hourly Prize Allocation and Prizes Rollover for Instant Win Rewards (25th August 2020)
Introducing an easy way to incentivize repeated engagement. You can now give your entrants an opportunity to win a prize every hour. You can select an hourly prize distribution in the setting of your reward and you can also specify the number of rewards available per hour. The system will randomly select winning times, granting a reward to the first user to enter after each winning time.
In addition to that, to help you manage your prize allocation, we are introducing a prize rollover for hourly and daily rewards. If no prize is given away in that specific timeframe, it will be automatically added to the prizes to be won in the next timeframe.
It is the perfect way to encourage entrants to enter repeatedly, use progressive data capture to learn more about them over time, and ensure that all your brand prizes are distributed. Learn more about How to set up an Instant Win Experience.
Date Format and Export Changes (11th August 2020)
We are introducing new date formats for console exports, scheduled exports, and the Export API. This should make it easier to process dates in your local date and time formats. Please carefully review the changes below as they may affect how you process your data.
Exports from the console will soon use a localized date format based on your account locale. For example, for someone in “Europe/Madrid” instead of using the existing format, 2020-04-07T09:45:41 (+1), we will now also use the format for locale es_ES: 7/04/20 9:45:41.
For the Export API, we will be introducing a new version, v4. By default, v4 will return results in standardized ISO format, e.g. 2020-04-07T08:45:41 (yyyy-MM-dd’T’HH:mm:ss), but the API will also support optional parameters to specify a locale and date style. You can review Export API v4 here.
Finally, if you are using Scheduled Exports you will continue to receive the existing format(s) for your exports but you should contact your CSM if you’d like to switch to using another date format.
If you need any further assistance with your data exports, please contact email@example.com or your CSM.
Friendly ID for Instant Win Rewards (11th August 2020)
You can now define a Friendly ID for any Instant Win Reward. Friendly ID a machine-read identifier that is consistent regardless of whether the reward is deleted, recreated, or cloned as part of an experience. It can be used as a consistent identifier for your reward for data integrations, rewards management, loyalty points allocation, and more.
Instant Win Rewards with richer content (29th July 2020)
We have added the support for description and call-to-action to our Instant Win rewards, giving you an option to present richer content to your winners, tell them more about the reward they won, and even take them to the next step of your choice. To learn more about setting up an Instant Win Experience, please see this article.
Real-time poll App (19th July 2020)
Real-time polls can be added to any micro-experience and provide immediate feedback as users make their selection. The results are calculated in real-time and can be displayed as a count or percentage. We have also revisited the look & feel of polls and have come up with a range of design options that will make your experiences both beautiful and fun to interact with. You can now find the Real-time poll app in the Experiences Library. If you want to learn more about how to create a real-time poll, please see this article.
New updates to the Experience Library (19th July 2020)
We are keeping our word and we are continuing to roll out new features and improvements to the Experience Library. In the past few weeks we have introduced the following:
- New banners in the homepage carousel - keeping you in the know about the most relevant marketing content from Cheetah Digital
- Back button when you visit individual app pages, so you can easily get back to the category screen before (i.e. from Hashtag Giveaway back to Giveaways...)
- New vertical icons - we are giving Experience Library a face-lift
Improved Theme Designer now available for Macro and Micro Experiences (19th July 2020)
Imagine customizing the look and feel of your experiences without any technical resource anytime you change your brand guidelines, for any seasonal marketing event or if you introduce a new sub-brand into your product portfolio. Theme Designer is a powerful tool in the Cheetah Experiences platform allowing you to edit the overall styling of your experiences without any technical knowledge. If you haven’t used it before, read more about How to Customize a Theme. With this release, we have focused on usability enhancements and we have introduced Theme Designer for Micro Experiences’ themes.
We have simplified the UI to help you make style updates more efficiently. Some of the key enhancements are:
- Easier font selection, including custom fonts
- Improved color-picker with quick-preview of the selected color
- Enhanced drag & drop functionality for design assets
- More descriptive tooltips to help you understand what kind of values are accepted
- Theme history now shows exact changes that have been made over time and you can revert the changes at any point
- For those of you who are more familiar with CSS, any number of values can be changed using simple keyboard commands such as Arrow key Up or Down to change the number by 1, Shift +
- Up or Down arrow key to change the number by 10, Alt + Up or Down to changed the number by 0.1
- You can use variables and formulas to automatically adjust a value
You can now also create your customized themes for Micro Experiences, using one of our default system themes - Tint or Block. Micro Experiences have a different set of design settings available. If you want to learn more about the ways you can style a Micro Experience, please see this article that will take you through selecting a theme, choosing the right assets, and explain all the design settings.
New Activities in EDP or Loyalty (29th June 2020)
In this release, we’ve significantly enhanced the integration between Cheetah Experiences and the EDP & Cheetah Loyalty.
Customers can continue to collect first- and zero-party data at scale and send this in real-time into the EDP and to Loyalty but now, we’ll also register an Experience Activity which includes contextual information about the activity the user engaged in.
Customers can use the Experiences Activity to trigger follow-on actions based on properties such as the answers given, the campaign entered, prizes or rewards granted, quiz scores achieved, categories assigned, or recommendations given.
The full power of the EDP, and related Cheetah Digital products, are at your disposal. Use the contextual data to drive segmentation. Unlock an offer, send the coupon code via email or SMS, and use point-of-sale integrations to approve, track and report on follow-on purchases. Reward a high score with Loyalty points. Kick-off an email campaign…
If you are interested in configuring an integration between Cheetah Experiences, EDP and/or Cheetah Loyalty, please contact your Customer Success Manager.
New Studio Apps (27th May 2020)
Studio Team is happy to announce the release of new ways to engage your audience and collect first- and zero-party data, while entertaining your fans. Learn more about Spin to Win, Team Selector, and Pairs Game in the Experience Library. If you are interested in running one of the custom apps, speak to your Customer Success Manager.
Experience Library 2020 (29th April 2020)
The Cheetah Experience Library is the starting point for all marketers who want to create one of our experiences. It can be used for inspiration and also to get recommendations so you can design the perfect experience to meet your marketing objectives. In order to make this process even more efficient, we have introduced a number of improvements:
- You can now filter by marketing objective so no matter if you want to build audience profiles, understand purchase intentions or collect authentic content, you can find the right experience, as recommended by our Customer Success team.
- For those new to the platform, we’ve added a “Getting Started” section featuring our most simple-to-build experiences.
- You can now hover over an experience to get a quick overview to help you explore the library quickly and efficiently. We also call out the key marketing objective each experience addresses as well as providing information such as skill-level required and popularity.
Based on usage metrics and customer feedback, we have decided to remove some example experiences that were not commonly used, and that duplicated the core competencies of other experiences on offer. Don’t worry, though, no features or functions were hurt in the making of this update!
Over the rest of 2020, we will be making many more updates to the Experience Library and the experiences contained within it. We can’t wait to introduce you to them... keep your eye out for further announcements.
Experience Metadata (29th April 2020)
You can now add an optional step to the experience creation wizard, giving you the chance to set custom metadata values for any experience, for example: the sponsor of your experience, attribution tags, the targeted audience segment or the primary newsletter topic for those who opt-in.
This additional information can be sent to other systems along with each entry to ensure that data is processed appropriately. While you can set the values when creating an experience, you can easily adjust them later by visiting the “Settings” area of your experience.
If you are interested in using this feature, reach out to your CSM or firstname.lastname@example.org who can help configure this setting on your account. You will be asked to specify what values you would like to have configured - at present we can support text fields, date fields and dropdowns.
Curate content in Twitter (27th February 2020)
We've added a new social feed that allows you to ingest tweets added to a Twitter List. It's great for in-app curation: a) create a Twitter List, b) setup an auto-publishing Twitter List feed in Cheetah Experiences and then c) add tweets to your Twitter List to have them automatically appear in social walls, carousels and collages.
To get started, add a new Twitter List feed to your social experience.
Customer Feedback: Goodies (25th February 2020)
We've tackled a few additional feedback items... this time:
- Micro-experiences. If you remove all of the fields from a micro-experience, the form section will now be automatically deactivated and no fields, terms or submit buttons will be presented. Just add a field to the form to reactivate it.
- Showcase uploaded videos. If you have video upload enabled in your account, you can now display uploaded videos in social walls, social carousels and collages.
- Contextual help. Wherever you are in the console, just click on the "?" icon to access contextual help. We'll recommend help articles based on what you're up to but you can also search for others or open a support request if you need to.