What is a KPI?
A KPI is a Key Performance Indicator, this is most prominent on your Dashboard, where you'll notice a number of metrics which cover performance from all of your activations to date within the account.
This table details the formula that makes up each total:
|Reach||Estimated people exposed to brand content in social feeds||Shares * 150|
|Impressions||Page and content views in campaigns & social hubs||Views|
|Advocacy||Social actions initiated by users, that create posts & notifications to friends and followers, spreading your brand content||Shares + Likes + Comments|
|Entries||Campaign entries, activations & registrations via web and social||Entries|
|Engagement||The sum of all platform interactions including entries, shares, invites, likes, favorites||Shares + Referrals + Entries + Views|
|Conversion||Conversion of views compared to entries||(Entries * 100) / Views|