What is a KPI?
A KPI is a Key Performance Indicator, this is most prominent on your Dashboard, where you'll notice a number of metrics which cover performance from all of your activations to date within the account.
This table details the formula that makes up each total:
|Estimated people exposed to brand content in social feeds
|Shares * 150
|Page and content views in campaigns & social hubs
|Social actions initiated by users, that create posts & notifications to friends and followers, spreading your brand content
|Shares + Likes + Comments
|Campaign entries, activations & registrations via web and social
|The sum of all platform interactions including entries, shares, invites, likes, favorites
|Shares + Referrals + Entries + Views
|Conversion of views compared to entries
|(Entries * 100) / Views