This article explains how to set up an in-network experience, which allows users to enter on Instagram or Twitter, granting more visibility to your brand. It’s common to combine with the option to also enter via a form, thus increasing the entry points and boosting the number of entries. An entry can be a photo, video or caption.
This guide covers is for publishing to web destination. If you'd like to host the competition on Facebook, see this article.
What to do
Firstly, ensure your channels are connected to your account. See guidance on that here.
- Navigate to the Experience Library.
- Under Giveaways, select the type you’d like to set up:
- Claim my Content
Users enter by tweeting, or posting to Instagram, then claim their content using a data capture form. For more on Claim my Content, see here.
- Advanced Hashtag Giveaway
Users enter by tweeting, posting to Instagram or via a form.
- Instagram Hashtag Giveaway
Users can enter by posting to Instagram only.
- Hashtag Giveaway
Users can enter by posting to Instagram or by tweeting.
- Twitter Hashtag Giveaway
Users enter by tweeting only.
In order to qualify as an entry, a Post or Tweet must include your chosen #hashtag AND @mention the account, otherwise they will not be counted. All posts have to be new posts, adding competition hashtag and mention to old posts won't work.
If your chosen experience is the Advanced Hashtag Giveaway, then users will also have the option of being able to enter via a form.
- Within Publishing:
You will need to publish individually to each desired channel. So for example if your experience is Advanced Hashtag Giveaway you’ll need to ‘publish’ to the two social channels (ensuring your brand channels are connected first) to start the entry mechanic, and also publish as a web embed or microsite.
- Within Entry:
If you are also allowing entry via a web form, set up your form with the desired fields (e.g. Upload a photo or add a YouTube link plus name and email address).
- Within Entries:
You can review your Entries.
- Within Curate & Review: You can moderate your Entries and publish them to a social gallery of your choice.
Why can we not publish an In-Network experience directly to Facebook?
Due to the way social sign-in works, presenting options to sign-in to other social networks is against Facebook terms of service, presenting only the form is a direction we could take, but it would add a lot of complexity in displaying the right information on the right channel. Your CSM can give you further details on this should you need. At this time, we don't intend to support Facebook as an In-network publishing destination.
You can publish a giveaway experience to Facebook and add a social wall with entries collected in via Hashtag giveaway. You can use "copy to collection" mechanic in Curate & Review. More information on publishing content from one experience to another can be found here.